What if you could enjoy wine without the alcohol, and without losing the flavor, the feeling, or the ritual? Moderato Wines is making that possible. I spoke to co-founder Fabien Marchand-Cassagne to understand how they are using technology, tradition, and a lot of care to shape the future of wine.

While juice pairings began as an option for the few guests who didn’t drink alcohol, offering a high-quality non-alcoholic pairing is now crucial to accommodate the ever-rising demand from selective, knowledgeable guests who don’t want a less interesting beverage experience despite opting out of alcohol. Luckily, a wide range of high-quality no- and low-alcohol bottled beverages has emerged in recent years.